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☆ Artists and labels are sliding songs into augmented-reality filters on TikTok, Snapchat, and Instagram to promote music
▼ + stars: | 2023-03-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. "If you do come up with a cool AR filter, it's easier for the regular user to create a TikTok with than to create a dance." "Artists will hire AR creators to make effects for specific pieces of music," Chris Barbour, Meta's AR partnerships director, told Insider. As with any trend on social media, originality is important for helping an AR effect spread, Yoder said.

☆ How much music producers get paid to create TikTok song remixes and mashups
▼ + stars: | 2022-09-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

Remixes and mashups are spreading across TikTok, driving music trends on the app. Record labels and marketers are hiring producers to create remixes as part of song promotions. Remixes and mashups are proliferating on TikTok, and it's shifting how marketers promote songs on the app. Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track, Cloherty said. As with many internet trends, remixes and mashups have seen a resurgence this year.

☆ Inside the growing business behind TikTok song remixes, which are transforming the way music is discovered on the app
▼ + stars: | 2022-09-16 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

TikTok users are increasingly finding new music through song remixes and mashups. In the middle of August, music artist Sam Smith's somber 2014 ballad "I'm Not The Only One" reentered Spotify's top 200 chart nearly a decade after its release. Marketers embrace TikTok remixes and mashupsAs with any social-media trend, music marketers are adjusting their strategies to stay in tune with TikTok's audience. TikTok music talent can earn anywhere from $500 to $5,000 to produce a remixed version of a track, according to Cloherty. Outside of monetary compensation, having a track go viral can help TikTok talent grow their audience off the app.

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

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